Appealing to the passengers at the airport as well as their friends and family at the airport and an item of immense utility to the passengers, the humble trolley is ideal for brandvertising your logo or product. Saturate even high-traffic airport with your advertising message. These baggage carriers deliver maximum reach and visibility by targeting business and leisure section of domestic as well as international travelers along with friends and family who have come to see off or receive them. From parking area to lounge, you can reach out to a large section of audience 24x7.
Target all the passengers of a specific airline right down to their departure city and destination by advertising on an important travel document - the boarding pass. With customers checking the boarding pass an average of 3 times, i.e. during check-in, security check and boarding, you get a guaranteed viewership of your brand communique. A portion of the boarding pass is retained by the passenger that is taken by him to his home or office thus providing a high engagement level. A cost-effective medium, this is your pass to grab the attention of targeted profile without making much effort.
Keeping track of the luggage is the humble bag tag. However, to a smart advertiser it is an opportunity to communicate to the passenger who will retain the tag at least till he reaches hid destination. A cost-effective mode of advertising, these tags offer a simple but effective route to the passenger's mindset. The brand advertisement is printed on the backside of the tag. So when the passenger identifies his baggage at the carousel, he also engaged with your brand message. Thus, making the passenger engagement medium simple yet clear.
All passengers go through security check. And an innovative passenger touch point is Security Tray Advertising that the passenger simply cannot miss. Connect with the affluent influencers and decision makers with an advertising space that guarantees brand recognition from a captive audience. Imagine the demographic reach of your brand since every passenger goes through security. Extend your advertising reach with innovation that is simple and useful too.
A compelling advertising media, ranging from digital signages to digital network screens to even dedicated slots ideal for festive branding, the Security Hold Area offers exciting and effective options to reach the desired demographics of business and leisure travellers. Apart from digital signages, the passengers' attention is grasped through portrayal of passenger interest information like weather forecast, city information, news capsules et al. Thus, the time span of 15 to 40 minutes when the passengers wait for boarding to be announced is utilized through strategically placed and focused advertisements.
Pampering the A+ passenger with premium services like shower room, napping room, spa, business centre and gourmet offerings for the discerning few, lounges at airports are synonymous with the finest level of hospitality and luxury. Enveloped in an environ of luxury, this is the perfect time to indulge the content passenger in products and services that enhance his lavish persona. Only for the select few, your communique shall have an instantaneous connect with the section of passengers whose lifestyle speaks of elegance and sophistication.
Offering high impact, invaluable opportunity to engage hundreds of travelers each day is Jet Bridge or Aerobridge Advertising. A critical touch point in OOH branding, Aerobridges provide you a spacious platform to showcase your brand on exterior as well as interior areas. Complement the message of your brand communication with dominating, impactful media that generates 360 degree high visibility as the passengers board and disembark. Perfect for bridging the brand and the target consumer!
Leverage the most interesting advertising space that is also the most visible - wrapping the airline in the entirety or partially with your brand identity. Custom-designed enveloping of the aircraft with a special material is an innovative and impressive way to grab the passengers’ attention. You can complement the airline wrap with a media event, be it ramp shows, press conferences, contests or sky parties, to create a stir in the market that leaves an indelible mark on the passengers’ minds. This flying billboard is ideal for product launches and special programs wherein you need to have a dialogue with your discerning target audience. So, let your brand fly high by reaching to a large segment of the target group and high quality impact of that connect, thus fuelling a higher return on investment.
Reach out to a captive audience of entrepreneurs, professionals, students, homemakers and other High Networth Individuals (HNI) who travel on business and leisure by advertising on tarmac coaches. Ferrying about 50 passengers over 60-100 trips every day, you can catch attention of Sec A and B1 passenger profile with advertising options like external wrapping, static branding on panels, hand-grips or bus grab handles and contravision. There are 3-4 static panels and about 20-25 double-sided hand-grips apart from right, left and rear window panels that provide you the opportunity to communicate your messages to the audience for about 10-15 minutes during arrival and departure. Sample survey reveals that about 77% of passengers remember the brand after exiting the aircraft. Utilizing the opportunity, communicate with your target audience in transit with tarmac coaches.
The baggage carousel or luggage belt is an innovative medium of engaging the passengers' attention since they have some time to dwell as they wait for their luggage. In an age where the medium is as important as the message, innovative advertising options like luggage belt help you to communicate with the target audience effectively. The baggage claim area grabs eyeballs for premium brand positioning - an opportunity you can leverage to your advantage. Complementing innovativeness with effectiveness, luggage belt is an option you surely can't miss!
Providing your marketing message a bolster with captive environment coupled with higher visibility is the option of cabin bulkheads. These partitions are large format and hence clearly visible to passengers during all phases of flight, be it boarding, departure or in-flight.
There are 4-6 panels in an aircraft where you can display your messages – 2 at the front and back and 2 in the middle in case of business class section. Depending on the flight, the minimum viewing duration ranges from 45 minutes to 4 hours. You can reach out to passengers effectively during this down time with the help of cabin bulkheads.
In-flight media generates over 25% positive shift in the intent to purchase the brand, reason enough to let your brand take-off to new heights with affluent, educated flyers.
Create an interactive experience with an upscale target segment by distributing free samples of your product. Precision-based product sampling can be done on entire fleet, select flights or when passengers board or leave the airline. The receptive airborne audience can be engaged for offering samples of FMCG, food & beverage, beauty and personal care sectors among others that may enhance or simplify their hectic lifestyles. Make an even more memorable impact by combining other advertising options with sampling of product or its variant for maximizing ROI. We can customize the timings, distribution methods and quantity to suit your brand. You may even distribute the samples on the basis of routes of the flight if you wish to cater to a specific demographic profile. Let your experiential marketing strategy spread its wings with product sampling.
Brand correlation and recall takes an upswing when combined with the utility value of the medium. The Marshall McLuhan quote illustrates this point quite well – The medium is the message. Showcase your core brand message on premier air carriers with tray table and tray branding. Since the tray table and tray serve a useful and practical purpose, chances of passenger engagement heighten and visibility is assured. Tray tables and trays may seem simple but provide you a unique opportunity to make your brand stand apart with a captive audience for an average duration of 1 hour to up to 8 hours. Engage with a high purchasing power group in-flight in a unique way.
Taking High Networth Individuals business and leisure passengers to and fro the airport, cabs provide a mobile billboard to advertisers who do not need to vie for attention. A not-ever-missed communication medium, cabs are frequently seen at airports, stations, hospitals and tourist hot spots to name a few. Be it your logo, product, service, topical theme or just about any message, rest assured the cab will drive home the point straight up the passengers' alley. So steer your brand to the passengers whilst your brand message moves through the entire city, 24x7x365.