In a bid to generate buzz around its annual Big Billion Sale, Flipkart joined forces with Atin OOH x SpiceJet, taking its marketing efforts to new heights.

The campaign involved an engaging in-flight announcement, inviting passengers to remain seated upon landing, for exclusive discounts on Flipkart’s website. This not only captured passengers' attention but also enticed them with an immediate call to action.

The videos of these announcements on social medias garnered more than 3.5 million views. It was also featured on pages like Brut. Link to watch video: https://www.instagram.com/reel/CyGkkERSOwu/?igsh=eWo1bTBvY2I5Y2Q2